Collateral material for camp sign ups
Spreads from: Guidebook to Ruling the World
Spreads from: Guidebook to Ruling the World (on time)
Ad Series based on inventions that women patented that led to a better world.
Smart Girls is a nonprofit based off of Amy Pohler’s existing Smart Girls organization. It is a comprehensive community of young girls focused on building each other up and being genuine, ambitious, and smart members of society. This piece focuses on a two week summer camp. Through hand done type and elements, a fun, clean, colorful layout, and creative and approachable copywriting, Smart Girls appeals to 14–18 year old girls.