The island town of Port Aransas has a personality all its own. The clock ticks a bit slower, the seaworn wood you see isn’t artificial, and the people you meet aren’t reading from a script. The locals call this convergence of authentic Port A character and culture “salty." Over a week long production, we captured the stories of five Port Aransas locals to help personify the island, further their stewardship efforts, and show potential visitors that Port Aransas has more to offer their upcoming beach vacation than just the sand and surf; there is a living and breathing community here that wants every visitor to fall in love with the island. This campaign elevates Port Aransas as the top—and most complete—destination on Texas’ coast, deepening its reputation as a thriving island community worth cherishing and exploring. Salty Stories is unabashedly authentic. It gives locals center stage, allowing their experiences and perspectives to validate and strengthen Visit Port Aransas’ brand pillars. These interviews capture a living history—a collective heartbeat that no other creative asset could achieve—that will open the door for visitors to feel a sense of belonging and camaraderie that they won’t find anywhere else.
