JANY design
The JANY Brand was in need of a brand refresh, pulling inspiration from gemstones and their facets, I made a new, metropolitan brand that fit the event and target audience much better. JANY’s previous branding was too limited in that it only included one color, so I in order to make sure we had many colors and shades to use in collateral and signage, a gradient and pattern were introduced. Through UI/UX design as well as environmental design this design transitioned seamlessly throughout all 3 JANY shows each year. The brand needed to take into account the Javits Center in Manhattan (the event space) and it would need to stand up against other signage from the many events that share the space.
UI/UX design
